September 4 – Turkish Super Lig club Yeni Malatyaspor has signed a major sponsorship with cryptocurrency exchange platform BtcTurk that will see it on the front of club shirts as well as featuring in the club name.
For the 2019/20 season the club will play as BtcTurk Yeni Malatyaspor. BtcTurk says it is the first cryptocurrency business to undertake a sponsorship of this kind. The deal is worth up to Turkish Lira 7.5 million ($1.3 million) depending on performance.
BtcTurk was the first Turkish firm to launch cryptocurrency transactions in 2013.
BtcTurk CEO Özgür Güneri said: “We are excited to make another breakthrough in our country and in the world, bringing Yeni Malatyaspor, one of the successful clubs in Turkey Super League and BtcTurk together… With this agreement, we have taken a significant step to increase awareness towards Bitcoin and contribute to healthy growth of cryptocurrency industry in Turkey as well.”
It is unusual for a sponsor in a top European league to buy the club’s naming rights. Usually it indicates an ownership position underlying the promotional buy – like Red Bull Leipzig in Germany.
Adil Gevrek, President of BtcTurk Yeni Malatyaspor Club, said, “We believe BtcTurk, the leading institution in the cryptocurrency industry in our country, sponsorship deal is very valuable for Turkish Football. We are proud of collaborating with BtcTurk, a company with such a vision. I am sure that this deal will bring significant momentum to our team and to Turkish Football this season.”
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