September 5 – With women-specific football sponsorship opportunities starting to make sales progress, Manchester City Women’s team have unveiled a long term partnership with Dylon Colour Catcher.
Described as a multi-year deal, the sponsorship will focus on using Man City players to create content with the Colour Catcher brand. The deal includes pitch-side LED animation and sampling activation at the Etihad Stadium during the first ever Barclays FA Women’s Super League Manchester derby this Saturday 7 September.
This sponsorship follows Colour Catcher’s successful 2018 campaign ‘Dare To Mix,’ which aimed to tackle outdated stereotypes in the laundry and homecare sector and tap into the changing consumer lifestyle.
Makel, Head of Women’s Football at Manchester City said: “We are delighted to be working with such a trusted, well-known brand and hope this is the beginning of a long and successful journey for both parties.”
Dylon Colour Catcher’s Marketing Director, Nikki Vadera, added: “Last year’s campaign was very well received by consumers, and this year’s campaign develops the ‘Dare to Mix’ message by focusing on breaking free from prejudice and the shackles of identity norms.
“Everyone is multifaceted and has various hobbies and passions outside the 9-5. What better way to reinforce this than to partner with Manchester City Women’s Football Club to showcase the players and their different passions?
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