September 12 – Premier League Watford’s shirt sponsor Sportsbet.io has given over the sleeve position on the club shirt to display the Bitcoin logo (₿) as part of a new educational campaign to boost awareness and applications of cryptocurrency.
Justin Le Brocque, head of Sportsbet.io marketing, said: “The crypto community have been hugely supportive of us since we began, so putting the Bitcoin logo on the sleeve felt like a fun way to give something back while also showing them our support.”
A feature of the Bitcoin campaign is that sponsorship will be crowd-funded with Sportsbet.io “allowing anyone who holds Bitcoin the opportunity to share in the perks granted to Watford FC sponsors.”
This includes the opportunity to bid for LED space shown live during matches, as well as the use of the Bitcoin box at the stadium and exclusive Watford merchandise.
“Some of the biggest challenges we, and others like us, face is raising awareness, dispelling common myths around cryptos and educating the public on the advantages and opportunities presented by cryptocurrencies,” continued Le Brocque.
Sportsbet.io is in the first year of a three-year sponsorship of Watford, having replace FxPro this season.
Watford will be the first club in England to use Bitcoin for purchasing merchandise, with a view to potentially becoming an onsite currency to be used on match days
“Our partnership with Watford marks a major disruption in the world of traditional sports sponsorship, and by adding the Bitcoin logo we hope this world’s first partnership will create even more buzz around cryptocurrencies,” said le Brocque.
Scott Duxbury, Watford’s chairman and CEO, said: “Placing the Bitcoin logo on a Premier League shirt is something that challenges the accepted norm. We’re excited about the partnerships and the potential for new global conversations that it could help start for our club.”
Contact the writer of this story at email@example.com