LA fashion brand 424 cuts new cloth with two-year Arsenal deal

October 10 – Los Angeles fashion brand 424 has become the Official Formal Wear partner of Premier League Arsenal in a two-year partnership.

424 will design and create suits for Arsenal manager Unai Emery, the first-team players, senior club staff, and for the first time, Arsenal Women.

Peter Silverstone, Arsenal commercial director, said: “We are excited to welcome 424 as the Official Formal Wear Partner of Arsenal men’s team and, for the very first time, Arsenal Women. Their creative and innovative values match those of Arsenal Football Club and we look forward to collaborating with 424 to create exciting content and events to showcase their latest designs, whilst helping them reach a new audience and grow their brand internationally.”

Co-founder of 424 Guillermo Andrade is an Arsenal fan and a friend of the club’s star right back Hector Bellerin. It is the first time the ‘streetwear’ label has engaged with professional sport for the first time. 424 will work with the club on several different projects throughout the duration of the deal.

The 424 flagship boutique store is in the heart of Los Angeles and prides itself on designs that push originality.

Andrade said: “This coming season a dream of mine will come true, as I have been invited to design the club suit for the players and senior staff of Arsenal FC, as the Official Formal Wear Partner. We are also proud that 424 will design formal wear for the Women’s Super League champions, Arsenal Women, for the first time in the club’s history.”

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