October 25 – Budweiser who activated a sponsorship of the National Women’s Soccer League (NWSL) in the US with its post-World Cup #WontStopWatching campaign to boost attendances and profile of women’s pro clubs and players, has given the league another push forward by challenging other brands to become ‘future’ sponsors.
In what is the first campaign of its kind in football, the ‘Future Official’ campaign – using US national team player Megan Rapinoe in the ads – invites businesses to become the next sponsors of the NWSL and gives fans the power to pre-order future official products of the NWSL even before a sponsor signs on via The Future Official e-commerce site.
Print, online and video ads starring Rapinoe will be the bulk of the campaign activity with a short film – ‘It’s worth watching’ – airing during Sunday’s NWSL coverage on ESPN.
“When the USWNT returned from France, the next step was making sure fans continued to support women’s soccer on a year-round basis. And they answered our rally cry by supporting the NWSL with both record attendance and viewership this year,” said Monica Rustgi, Vice President of Marketing for Budweiser.
“Now, with the “Future Official Sponsor” campaign, we turn to other brands and encourage them to support the league like passionate fans.”
Contact the writer of this story at email@example.com