October 25 – Manchester City has brought on Nestlé Professional as the club’s Official Coffee, Vegan and Vegetarian Partner in what is described as a multi-year deal.
Nestlé Professional’s new plant-based Garden Gourmet burger, Nescafé Azera coffee and YES! nut, fruit and vegetables bars will also be added to the match day food and beverage offerings.
Brand promotion will be around content, matchday activations, rewards and events, while Nestle will support the City in the Community charity by helping develop a new employability programme using football and the foodservice industry to provide young people with skills, qualifications and pathways into employment.
Katya Simmons, Managing Director at Nestlé Professional, said: “This strategic collaboration aligns to Nestlé Professional® and City’s shared values to create new opportunities to nurture talent, make more possible and help communities.”
“This relationship exemplifies the Club’s ongoing commitment to sustainability and throughout the partnership, we will be collaborating on several exciting initiatives that use football as a force for social good to empower better lives and help drive new opportunities,” said Damian Willoughby, Senior Vice President of Partnership at City Football Group.
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