UEFA grows into new Football Federations of Future programme

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November 8 – UEFA has launched its ‘Football Federations of the Future’ programme, an extension of the UEFA GROW initiative, which aims to give national federations the shared expertise and services to develop both commercially and in participation levels.

UEFA describes the aim of the new programme as creating “a platform to develop strategies and enhance performance in order to address crucial facets of the game, such as how to increase participation, how to maximise their business potential and how to build strong relationships with the fans.”

“The world is changing, and football must adapt to these changes if it is to satisfy the future needs of its many stakeholders,” said UEFA president Aleksander Čeferin.

“To achieve this, we must be bold in our thinking. We must possess a clarity of purpose that will enable us to establish a vision that defines and articulates our ambition for the future of football across Europe.”

UEFA’s national associations will be given opportunities to collaborate via regional groups, where they will discuss topics including business insights, media rights and strategic planning, as well as sharing their own experiences.

UEFA said: “It will allow more structured and tailored access to UEFA’s extensive internal expertise, knowledge, leading industry experts and professionals to support their daily work.”

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