Takeaway.com looks to Euro 2022 to feed European expansion

November 12 – UEFA has announced Takeaway.com as an official partner of the Euro 2020 championship, no value has been given for the deal which will the online food delivery service designated as the ‘Official Food Delivery Services Partner’.

Takeaway.com will have rights to stadium advertising, a unique player escort experience for children and ticket promotion opportunities for the delivery service’s affiliated restaurants. UEFA said that is making available the opportunity “to win thousands of tickets”.

Takeaway.com currently serves 16.7 million customers in 11 countries covering a number of nations who could compete at Euro 2020, as well as host cities, including Amsterdam, Bucharest and Munich.

The sponsorship will increase the brand’s European recognition and presumably drive an expansion into more European markets. “The UEFA Euro 2020 sponsorship will add to our reach and will further establish Takeaway.com as a leading European household brand. It’s a unique opportunity to reach the entire population, around the time when fans are enjoying their favourite food,” said Jitse Groen, CEO of Takeaway.com.

Guy-Laurent Epstein, marketing director of UEFA Events SA, welcomed the sponsorship saying: “Adding another digital native company to our sponsor family as our Official Food Delivery Service Partner, once again proves the strength of the UEFA EURO 2020 brand and confirms that we are on the right track with our digital strategy.

“Takeaway.com has established itself as a market leader in Europe in the rapidly growing food delivery industry and we are delighted to have them on board. Throughout the tournament, they will provide millions of fans of UEFA national team football with an easy and seamless way to order food, as they simultaneously watch some of European football’s biggest stars compete in one of world sport’s greatest spectacles.”

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