Real Madrid to monetise 110m Facebook following with $2.77 subscription

December 20 – Real Madrid have launched a new Facebook subscription service costing $2.77 as the club seeks monetise their giant following  of a 110 million on the social media platform.

The service will deliver exclusive Real Madrid content, as well as club promotions and a private supporters discussion group. Subscribers will also have the opportunity to display the club’s crest on both their Facebook profiles and comments as a ‘sticker.’

With the launch Madrid follow in the footsteps of their Catalan rivals FC Barcelona in offering a Facebook subscription model. Barcelona launched their version in September with similar benefits at a cost of $2.99 per month.

On Wednesday, Madrid played out a scoreless draw against rivals Barcelona at the Nou Camp in a match that failed to deliver on the field and was overshadowed off it by clashes outside the ground in which dozens got injured.

Contact the writer of this story, Samindra Kunti, at moc.l1600974434labto1600974434ofdlr1600974434owedi1600974434sni@o1600974434fni1600974434