February 4 – The Argentine Football Association (AFA) has signed up fast food giant McDonald’s in a national team sponsorship that will activate around the AFA’s digital platforms.
The agreement will run for three years with McDonald’s becoming the digital sponsor of Argentina’s national teams, including the women’s team.
“These new commercial revenues are important to continue strengthening the AFA economy and consolidate all the projects that we are carrying out in this new stage of Argentine football,” said AFA President Claudio Tapia. “With McDonald’s we will carry out different campaigns that cover all female and male teams and that for us represents a key point in our project.”
The fast food chain also sponsor Football Federation Australia (FFA).
“We are a brand with strong roots in the country, so this agreement has enormous symbolic value for us,” said General Director Guillermo Córdoba of Arcos Dorados Argentina, the company that operates McDonald’s brand in Argentina. “Being close to the most popular sport in the world is a way to continue providing unique experiences to Argentine families.
“As we have done in recent years with various sponsorships to national football and FIFA World Cups, today we are making further progress in supporting sports to promote physical activity.”
Contact the writer of this story, Samindra Kunti, at moc.l1713995212labto1713995212ofdlr1713995212owedi1713995212sni@o1713995212fni1713995212