March 2 – Tyre manufacturer Davanti has added a multi-year extension to its sponsorship of Premier League Everton.
Davanti remain as Everton’s ‘Official Global Tyre Partner’ as it looks to further expand business in the UK, Europe, Middle East, Far East and South America.
Alan McTavish, commercial director at Everton, said: “We have worked closely with Davanti over the past three years to help maximise their brand visibility across global markets. It has been fantastic to see Davanti’s incredible international growth, which highlights the benefits of partnering with Everton.
As part of the new deal Davanti will get enhanced exposure across Everton’s digital channels and at Goodison Park on matchdays.
Everton’s recently expanded global sponsorship deals with Fratelli Beretta and USM as it pushes its club brands via the Premier League’s broadcast footprint more actively into new markets.
“We aspire for longevity in all of our partnerships and in line with our own commercial ambitions and growth plans, it’s fantastic that our partners are extending and growing their relationships with us. We look forward to the next chapter of our partnership with Davanti and continuing our successful story together.”
The announcement of the new deal coincides with Davanti’s first ever ‘International Dealer Conference’, which is being held today [28 February] at Goodison Park, where delegates from across the world will get an insight into the impact the partnership has had on the tyre manufacturers’ global growth.
Sean Maddocks, Davanti Sales Director for UK, said: “For Davanti, the benefit has been clear as we have seen incredible growth from 15 countries at the beginning to our tyres now being sold in more than 60 countries.
“Working with Everton has played a significant part in that. Their brand is globally recognised and their commitment to Davanti, from hospitality to branding to reaching out into new territories with us, cannot be underestimated.”
Contact the writer of this story at moc.l1714019902labto1714019902ofdlr1714019902owedi1714019902sni@n1714019902osloh1714019902cin.l1714019902uap1714019902