March 5 – Having reported record opening weekend viewing figures in the US, Major League Soccer (MLS) has unveiled a new alliance with Facebook that will see highlights of all matches available on Facebook Watch.
MLS will also host a weekly Watch Party on Facebook and create official Facebook Groups for select teams across the league.
MLS will also make archive footage of top MLS moments available as well as build content streams that are more player focussed.
No acquisition value for the content has been given.
“Facebook’s innovative Watch Party experience is the perfect place for Major League Soccer fans around the world to exchange views and share their passion for our clubs and players,” said MLS SVP, Media Chris Schlosser in a statement. “We’re proud to collaborate with Facebook to deliver exciting game recaps and engage globally with MLS fans.”
“Major League Soccer is one of the fastest growing leagues in the U.S., and we’re excited to help it continue to reach new fans through this partnership,” said Rob Shaw, Facebook Director of League and Media Sports Partnerships. “This content will bring people together to celebrate wins, commiserate over losses and share the top plays with their friends, making it a fantastic fit for Facebook Watch.”
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