Live streamer MyCujoo opens up its tech platform to give users more video options

May 27 – Live football video streaming platform MyCujoo has opened up its streaming platform with a tech toolbox that will allow use users to take greater control of the video streaming output and create their own video experiences beyond just the streaming of games.

MyCujoo has grown rapidly from streaming 56 live matches in 2015, to more than 22,000 matches from more than 100 countries in 2019.

Marketed under MyCujoo Live Services, the platform will have a suite of additions including the ability to configure live streams in a format suited to specific audiences; forwarding of live streams to other platforms including YouTube, Twitch, and Facebook Live; improved revenue generating functions around pay-per-view, subscription, and donation options alongside a suite

of innovative advertising solutions in-player; creation of specific time points in videos to generate in-stream highlights, dynamic overlays; a real-time, live chat product; and advanced data and analytics insight and dashboards.

“We’ve had over 3,500 streamers worldwide use our streaming tools, from local clubs to Champions League winners to large federations. No matter the location, the industry, or size of organisation, our tools provide them with an integrated live streaming solution which empowers them to create the most engaging experiences for their audiences. We believe this makes our new product truly unique,” said Patrick Plaatje, Director of Technology.

The new service options will give content owners the ability to cost-effectively curate what the company says are thousands of hours of unused video.

MyCujoo says it will also extend its services outside the sports industry to music, entertainment, education, e-commerce.

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