June 3 – Vodafone are giving up the shirt sponsorship of Turkish giants Beşiktaş from next season, but are retaining the naming rights to the club’s stadium that were agreed as part of 10-year $145 million deal in 2013.
Beko, the domestic appliance and electronics brand, will take over from Vodafone as the new front of shirt sponsor in a two-year deal reportedly worth $3.1 million per season, starting with the 2020/21 Süper Lig season.
Beko were on the back of the Besiktas shirt in 2014 and from 1989 to 2004 were the club’s front of short sponsor.
Beko are also the sleeve sponsor of Barcelona in a three-year deal signed in early 2018 estimated at $63.6 million.
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