June 19 – FC Barcelona are to take their first steps into the Fan Token blockchain zone with a 48-hour flash sale of $BAR, in partnership with bitcoin platform Chiliz.
The sale, opening at 1pm on Monday, will see 500,000 $BAR fan tokens available across the Socios.com app and Chiliz Exchange. Tokens, to be sold on a first come first served basis, will cost €2 each with no limit to the number that can be bought.
Once the flash sale closes, the market will be open to trade the $BAR tokens.
As well as being a tradeable token, $BAR owners can participate in a number of fan engagement/voting activities, with the first being a vote on a shortlist of four fan-designed pieces of artwork to select one that will be placed inside the home dressing room at Camp Nou.
The club are promising token holders “will be able to vote in many polls every season on Socios.com and can also earn rewards linked to the club, including innovative digital experiences and real-life activations, such as the chance to meet players before a game, or to watch a match live as a VIP guest at the Camp Nou.”
Alexandre Dreyfus, CEO & Founder of Chiliz & Socios.com said: “With FC Barcelona’s huge, global fanbase, we expect this to be our biggest and best FTO, far surpassing the volume of tokens sold by our other partners.”
Contact the writer of this story at firstname.lastname@example.org