June 23 – It took just 120 seconds for the Barcelona blockchain fan tokens to sell out on the Chiliz Exchange yesterday, raising $777,000.
The Socios.com fan tokens are the closest thing to cybercurrency that the football business operates and the $BAR fan tokens are the fastest sell out of an initial club token launch. 600,000 tokens were issued at €2 each across the Socios.com and Chiliz.net.
Demand for the $BAR tokens was five times greater than the flash sale launch with $6 million deposited across the two platforms from punters in 106 different countries. The issue raised €1.2 million
Fans can go again tomorrow with the cryptocurrency exchange opening up for buyers of $BAR, though price will now be determined by the market.
While a tradeable ‘currency’ the fan tokens also give owners the opportunity to participate in club-specific polls and to win digital and real-life rewards via the socios.com app.
Socios.com Fan Tokens are also available for Juventus, Paris Saint-Germain, Atlético de Madrid, AS Roma, Galatasaray, and CA Independiente.
Alexandre Dreyfus, CEO & Founder of Chiliz & Socios.com said: “The response has been very positive and we’re looking forward to welcoming Barca’s passionate global support back when $BAR Fan Tokens go on sale again from Wednesday… The response to today’s (Monday’s) flash sale – which ended in less than 2 hours – sends a clear message to the sporting world about the capacity for Fan Tokens to unlock the huge potential offered by global fan engagement.”
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