August 7 – With England’s prime minister Boris Johnson opening a national campaign against obesity, chocolate brand Cadbury has unveiled their third Premier League club partnership with Chelsea.
Described as a partnership “across the 2020/21 season and beyond”, the Mondelēz International brand will be designated as the club’s official chocolate partner in a global sponsorship. No value was given for the deal.
Earlier this year Mondelēz secured global sponsorships with Manchester United and Spurs.
Chelsea chief executive Guy Laurence said: “At Chelsea we pride ourselves on partnering with some of the world’s leading companies and are therefore delighted to be announcing our new partnership with Cadbury. We look forward to working closely with Cadbury as they seek to reward and engage our global fanbase, whilst also giving back to the local community through their support of the Chelsea Foundation’s initiatives.”
A leading component of the Chelsea activation will be on helping entrepreneurs and small business through support of Chelsea Foundation’s ‘Edge of the Box Club’.
This programme helps small businesses with skills training, knowledge and connections. Cadbury will kick off the initiative with three webinars where focussed on brand marketing, sales and strategy insights and analytics.
Samantha Greenwood, global brand director at Cadbury added: “Start-ups and entrepreneurs are critical to the economic recovery of the country. By partnering with Chelsea FC, who have such a long-standing platform to support small and emerging businesses, we are thrilled to be able to use our privileged position to help developing businesses.”
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