Adidas adds another six years to Belgian kit sponsorship

September 7 – FIFA’s top ranked national team Belgium have renewed their kit partnership with Adidas, taking them through to 2026.

It is the second time Belgium and Adidas have signed a six-year deal, having first partnered in 2014.

The deal covers the next two editions of the men’s FIFA World Cup in Qatar and North America, as well as the 2023 FIFA Women’s World Cup in Australia/New Zealand.

“The RBFA is a strong partner, with a leading national team, promising ambitions in women’s and youth football and attractive plans to professionalise football in Belgium,” said Günter Weigl, senior vice president of global sports marketing and brand relations at Adidas.

No value was given for the new sponsorship.

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