Tribus clock in with Liverpool deal in time for season start

September 10 – Swiss luxury watch brands are timing their assault on the Premier League and its clubs with precision.

Yesterday Hublot announced it was the Official Timekeeper of the Premier League. That has been followed up by Premier League champions Liverpool unveiling Tribus as their Official Global Wristwatch and Timing Partner.

Described as a “long-term” partnership, Tribus will begin with the 2020/21 season that starts this weekend. The watchmaker has already launched TRI-08 Premier League Champions Special Edition featuring the club crest on the dial, with special champions artwork on the back to celebrate the league win.

Starting its long-term partnership with the club, TRIBUS will become the Reds’ Official Global Wristwatch and Timing Partner from the beginning of the new 20/21 season.

As part of the new partnership, TRIBUS has launched an officially licensed LFC watch to commemorate the year in which Liverpool FC were crowned champions of the Premier League. The TRI-08 Premier League Champions Special Edition features the club crest on the dial, with special champions artwork on the back, celebrating the momentous season.

Tribus, although manufactured in Switzerland, was founded by three brothers from Merseyside. The company will have stadium branding at Anfield, including the stadium clock, and branding on Liverpool’s digital platforms, along with access to first-team players and club legends.

Manufactured in Switzerland, but founded on Merseyside by three brothers, TRIBUS prides itself on its luxury craftsmanship and precision engineering, utilising quality Swiss production.

James Ward, co-Ffounder and managing director, Tribus, said: “From the age of six, I’ve followed my club home, away and across Europe. It’s a passion that certain people can’t understand, its more than watching a game of football, its family, its friends, it’s an infectious buzz that is impossible to shake. When the opportunity came to combine our families’ two passions of Swiss watchmaking and Liverpool FC, it was a dream come true.”

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