Everton renews deal with Fratelli Beretta

September 14 – Everton, riding high from their weekend opening season win over Spurs, have more cause to be positive having extended their partnership with Italian food giant Fratelli Beretta.

The Fratelli Beretta brand will remain on the club’s Academy teams for the 2020/21 season, as well as having visibility across Everton’s online channels.

Fratelli Beretta became an Everton sponsor in 2018 and in 2019 the deal was expanded to include support of Everton’s Academy.

Alan McTavish, Commercial Director at Everton, said: “Fratelli Beretta’s decision to invest further in our partnership speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, mutually beneficial partnership. It also demonstrates the value of partnering with Everton has had on their business.

Everton recently activated a new main partner and shirt sponsorship with online car-sales giant Cazoo, a new club-record technical partnership with Danish sportwear brand hummel, and renewed and expanded deals with both Davanti tyres and USM.

Paolo Beretta, Project Manager at Fratelli Beretta, said: “As our partnership with Everton Football Club has expanded and grown, our ambitions and aims have aligned even more closely, and we have worked on some exciting global activations together.

“At Fratelli Beretta we understand the importance of continuing to invest in future generations to take us forward – something which has become even more vital in difficult times like these. Over the past year, we have been inspired by the way in which Everton’s Academy is committed to nurturing the next generation of stars and educating them in what it means to be part of the Everton Family.”

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