LaLiga goes live with Twitch channel focussed on clips and non-live content

October 21 – LaLiga has become the first European sports league to open an official account on the Twitch streaming platform.

The Twitch channel will feature a weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga Icons, said the league. “It will also publish original shows produced by LaLiga North America, the league’s operation covering the USA, Canada and Mexico.”

Launching this week, content will focus on this weekend’s ElClásico between FC Barcelona and Real Madrid.

Best known as a broadcast streaming channel for esports and gamers, Twitch has recently launched a dedicated sports channel, /twitchsports, and targeted original football content, though not live matches from the world’s biggest leagues.

LaLiga has previously engaged with Twitch via its eLaLiga Santander eSports account that hosted a number of events including the #eLaLigaAllStar tournament with leading gamers to pre the return of the league’s official eSports competition, eLaLiga Santander.

In March, Twitch also hosted the #LaLigaSantanderChallenge alongside Spanish gamer Ibai Llanos – an 18-club tournament featuring players from LaLiga clubs to raise funds to fight the Covid-19 pandemic.

Alfredo Bermejo, LaLiga’s director of digital strategy, said: “After the good experience with eLaLiga Santander, the official LaLiga account on Twitch is an opportunity to take the next step in our content and social media strategy. Twitch is a service that allows us to reach a new type of audience and explore new content formats to reach our global fanbase.”

Contact the writer of this story at moc.l1606271410labto1606271410ofdlr1606271410owedi1606271410sni@n1606271410osloh1606271410cin.l1606271410uap1606271410