October 23 – Chinese smartphone manufacturer vivo has committed to a four-year official partnership for Euro 2020 and Euro 2024.
Euro 2020 will be played across 12 European cities while 2024 will be played in Germany. As Official Smartphone provider, vivo will be the first-ever presenting partner of the Euro opening and closing ceremonies. No value for the deal was given.
Guy-Laurent Epstein, marketing director of UEFA said: “We are delighted to have vivo onboard as a partner for UEFA EURO 2020 and UEFA EURO 2024 – a competition which is followed by millions of football fans around the globe. Vivo is a recent and modern smartphone brand and we sincerely value their commitment to excellence and dedication to giving their customers the best possible experience. With vivo’s help, we are looking forward to connecting football fans globally over the next four years and beyond.”
vivo joins Alipay, Booking.com, Coca Cola, FedEx, Heineken, Hisense, Socar, Takeaway.com and Volkswagen as current partners of the European Championships.
Denny Deng, CEO of vivo Europe said: “Both UEFA and vivo share a passion for excellence, and for providing unique and fantastic new experiences for our fans. vivo hope to leverage the strengths in smartphones and smart services to work with UEFA, connecting with consumers around the world to create unique, outstanding and innovative human experiences for an extraordinary and unparalleled UEFA EURO.”
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