October 30 – LaLiga’s Real Betis has launched an environmental action programme aimed at encouraging businesses to work through football to contribute actively against climate change.
Titled ‘Forever Green’, the programme was launched by Spanish Secretary of State for Energy, Sara Aagesen, LaLiga president Javier Tebas, president of Real Betis, Ángel Haro, Niclas Sveenningsen, manager for the Global Climate Action Team of United Nations, Sally Fouts, of Climate Pledge Amazon, and Real Betis player and Chile national team captain, Claudio Bravo.
‘Forever Green’ will be developed as an open platform for companies to collaborate on the projects championed by Real Betis to reduce carbon emissions and “create a bigger social conscience in order to address the climate crisis. As every company has a responsibility to look after the planet and not compromise future generations, ‘Forever Green’ will promote different actions for this,” said a LaLiga press release.
“We are really happy about initiatives such as ‘Forever Green’, promoted by Real Betis,” explained Sara Aagesen, Secretary of State for Energy. “It is exciting to see how, from the world of sports, brave and responsible steps are being taken, contributing to the sustainability of the planet and helping to create a social conscience. Climate change is a huge challenge, it affects us all and there is a lot at stake.”
Last year Real Betis was the first football club to join the United Nations initiative ´Climate Neutral Now’, committing to measure and reduce its carbon footprint. It also was the first club to join the ‘The Climate Pledge’ initiative by Amazon, accepting the challenge of reducing carbon emission to zero.
“We think football is a worldwide loudspeaker and we see it as a great opportunity to create conscience about environmental problems, promoting Real Betis as a model to follow for other companies, clubs and fans”, said Real Betis president Haro. “We encourage all companies and institutions to join ‘Forever Green’, linking their image to the most popular sport in the world and to a cause supported by the younger generations.”
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