February 12 – Sportradar has agreed a deal with Forza Football’s live scores app to exclusively manage its ad inventory via its ad:s ad server technology.
Sportradar provides more than one billion advertising contacts per month via is ad:s service that offers exclusive access to its global network of betting and gaming operators.
Sportradar said it “will connect its global network of betting operators with Forza Football in order to reach their audience of highly engaged, sports fans and create long-term commercial relationships.”
Deeply entrenched in the bookmakers marketing business, Sportradar will optimise Forza Football’s advertising placements, “prioritising native, odds-first integrations and enabling a high level of personalised messaging through its Marketing Cloud platform.”
The deal will also see Sportradar provide tools to help Forza Football refine its content offering.
Patrik Arnesson, Co-Founder and Chief Executive Officer, Forza Football, said: “We are the pioneers in live scores with more than 20 million downloads. In one football season Forza Football sent 7 billion push notifications, registered 5 billion views and delivered 1 billion sessions. Forza Football’s unprecedented engagement represents huge marketing potential for brands and Sportradar is the perfect partner to find brands that can utilise our strong brand and highly engaged users all over the world.
“This will let us focus more on what we know best, product development. Over the coming years we aim to redefine and reinvent what a live score product is and can be.”
Rainer Geier, Chief Product Officer – Sports Entertainment, Sportradar, said: “The ad:s platform is unrivalled in its ability to deliver efficient and highly targeted marketing campaigns for bookmakers, truly highlighting the value we can add to their business.
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