West Brom renew Ideal Heating for another 3-year rollercoaster ride

March 24 – Premier League West Bromwich Albion have renewed their shirt sponsorship with Ideal heating for a further three years.

No value has been released for the extension that was originally worth about £3 million per season. West Brom are currently in 19th position in the Premier League and 10 points deep into the relegation positions with nine games left to play.

The tree-year renewal will take the partnership to six seasons, through to the end of the 2023/24 season.

“Ideal Heating are a brand that continues to grow rapidly and are at the forefront of innovation within their sector. They are a true partner in every sense of the word and it has been quite a journey with them so far, both on and off the pitch,” said Simon King, West Brom’s chief commercial officer.

The heating brand has ridden the wave of success and disappointment with West Brom, having been with the club in the Championship before their successful return to the Premier League this season. If, as looks likely, West Brom are relegated, the brand and the club will be hoping for another emotional rollercoaster promotional campaign.

Shaun Edwards, chief executive of Ideal Heating, said: “As well as being a part of the team’s success over the past few seasons, we’ve loved getting to know local people, and will continue to focus on our charity and community work throughout this next term. We’re incredibly excited to be back for another three years, and look forward to building on everything we’ve already achieved with the club.”

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