CBA backs Aussie women in record breaking 4-year deal

April 15 – Australia’s Commonwealth Bank (CBA) has signed a four-year partnership to become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021.

No value was given for the sponsorship though the CBA said it will “inject millions of dollars into elite women’s football and grassroots initiatives”, making it the largest supporter of women’s sport in the country – the bank has a 20-year partnership with women’s cricket.

Agreed with the Football Federation Australia, the deal will take the team through the 2023 World Cup that will be jointly hosted with New Zealand.

Football Australia CEO, James Johnson (pictured left), said: “We believe firmly in anchoring the growth of our sport in women’s football, the strength of our diverse community, promoting inclusivity in Australian football and enhancing the reputation of our national teams, both the Matildas and Socceroos as we embark on an incredibly busy international schedule over the next four years.”

The partnership includes:

  • Official Naming Rights Partner of the Matildas, Junior Matildas and Young Matildas
  • Official Bank of the Matildas, Junior Matildas and Young Matildas
  • Official Partner the Female Football Awards
  • Official Naming Rights Partner of Matildas Fan Days
  • Official Partner and Bank of the Socceroos
  • Official Partner of the MiniRoos

Commonwealth Bank CEO, Matt Comyn, said: “We look forward to working with Football Australia to ensure every girl and boy playing in a community club with a goal to play at an elite level has the same access and support to achieve their dream.

“The Matildas have been one of the great success stories of Australian sport in recent years as the women’s game has grown in stature and importance at home and around the globe. Many players are now in some of the best leagues in the world which has helped put Australian football on the map. We are delighted to partner with Football Australia in not only supporting the Matildas in their quest for World Cup glory, but equally as important, supporting the future growth and development of the game across all levels.”

Contact the writer of this story at moc.l1711706428labto1711706428ofdlr1711706428owedi1711706428sni@n1711706428osloh1711706428cin.l1711706428uap1711706428


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