June 3 – CBS Sports has bought into the AFC’s expanded competition calendar acquiring exclusive media rights for the US to the Asian Football Confederations key competitions, including the Asian Qualifiers for Qatar 2022, the AFC Champions League, Women’s Asian Cup 2022 and AFC Asian Cup China 2023home of AFC competitions.
The CBS deal starts in September and will run through to 2024.
The focus of AFC content will be on Paramount+ which is rapidly expanding its football content and with the AFC’s competitions will expand to more than 1,600 live matches a year. The streaming platform will begin broadcasts with the remainder of the 2021 AFC Champions League from the Knockout Stage matches through to the final in November.
Additionally CBS Sports Digital will deliver additional coverage and original programming and feature highlights across social channels and CBS Sports HQ, its 24/7 streaming sports news network.
Noting the further distribution of the AFC’s competitions globally, AFC general secretary Dato’ Windsor John, said the agreement “represents another progressive step towards increasing the visibility and consumption of the AFC’s competitions beyond our Continent.
“We look forward to working with CBS Sports in growing the fanbase of the AFC’s world-class competitions in the vibrant North American market as well as in the AFC’s territories in Guam and Northern Mariana Islands and we thank them for believing in the future of Asian football.”
The agreement with CBS Sports includes rights in Canada and Bermuda as well as certain overseas US territories, which include the AFC Member Associations, Guam and Northern Mariana Islands.
“The addition of Asian Football further elevates our extensive lineup of live soccer coverage on Paramount+, highlighted by elite club competition and some of the top national teams across both the men’s and women’s international game,” said Jeffrey Gerttula, Executive Vice President and General Manager, CBS Sports Digital.
“Offering matches from this expansive region provides even more value by delivering year-round soccer coverage at a time of day where the sport traditionally isn’t offered to American fans.”
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