July 9 – Kylian Mbappé may have missed a penalty at the Euros, but he is still the world’s most valuable player at €175 million, according to updated player market value estimates by KPMG Football Benchmark.
Even so, Mbappé’s market value has dropped by €14 million over the past three months in a market that generally is showing little sign of growth or return to pre-pandemic levels.
KPMG reports that player values have been stagnant over the past nine months when aggregate market values were showing slight increases. “We now see further, yet limited growth for the top 500 (+1%), and a minimum decrease (-1%) for the top 100 players,” says the KPMG report.
Six of the top 10 ranked players by market value play in the English Premier League, four of them – Harry Kane, Marcus Rashford, Alexander Trent-Arnold and Raheem Sterling – are English.
Barcelona and Netherlands midfielder Frenkie de Jong is the most significant new entrant into the top ten (€113 million), while Manchester United’s Portugal playmaker Bruno Fernandes improved three positions (€118 million).
KPMG points out that it is the young stars who have seen values increase the most rapidly with “Real Sociedad’s Swedish striker Alexander Isak leads the pack of players whose market values have increased the most since our last evaluation in April 2021”, gaining €16 million in three months. Manchester City youngsters Phil Foden and Ferrán Torres both saw significant increases in value. The youngest of the top five is Stade Rennais FC’s Belgium striker Jérémy Doku.
Andrea Sartori, KPMG’s Global Head of Sports, says that impressive performances at Euro 2020 could lead to an upsurge in price “leading to a discrepancy in the estimated market value and the actual transfer fee paid for the signing of players.”
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