August 12 – LaLiga’s Real Betis has replaced online bookmaker Betway with telecoms operator Finetwork as the club’s main sponsor in a three-year deal.
The Finetwork logo will be on the front of the team’s shirts for the opening game new season against Real Club Deportivo Mallorca this Saturday.
The theme for the first sponsorship activation will be around the concept of ‘ConectadosPorUnSentimiento’ – connecting and combining technology with the passion of supporting Real Betis.
Manuel Hernández, CEO of Finetwork, said: “This agreement represents a new commitment to national sport, and in this case to a club that represents values similar to those of Finetwork. We are proud to accompany Real Betis on this path and we hope that, with our support and with that unique and special magic that always characterizes this club, we can give hope, values and triumphs to all fans of this sport.”\
Betway leaves its main sponsorship of Real Betis as gambling advertising restrictions loom in Spain. Finetwork arrive on the front of Betis’ shirt as they prepare for a Europa League campaign.
Ramón Alarcón, Real Betis General Director of Business, said: “It is an agreement in which the sponsor becomes a partner. Both companies are going to develop joint proposals within the digital field, where Finetwork has a great expertise and Betis has assets of great value.”
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