Norwich need a drink after return to Premier League reality, Lucozade Sport may have to do 

August 16 – Norwich City, who opened their season with a 3-0 home loss to Liverpool, look like they are going to need all the help they get from their new fuelling and hydration partner Lucozade Sport.

Norwich’s first-team, women and academy sides will use Lucozade Sport during training and matches through throughout the 2021-22 season as part of their hydration strategy..

“The club is excited to welcome Lucozade Sport to Norfolk and be recognised by the brand as a club aiming for greater parity across the men’s and women’s game,” said a club press release.

Lucozade Sport provides carbohydrates and electrolytes to enhance hydration and help maintain performance during prolonged endurance exercise, and Norwich have a long season ahead.

Sam Jeffery, interim commercial director at Norwich said: “We’re delighted to have an outstanding,   industry-leading partner like Lucozade on board as we embark on another Premier League campaign. Lucozade are a top tier brand and we’re delighted that they’ll be fuelling our players at all levels over the coming years.”

The partnership launches with an exciting online competition offering fans the chance to win a signed Norwich City shirt and a case of Lucozade Sport.

Matthew Riches, head of partnerships at Lucozade Sport, said: “We’re really looking forward to supporting all the Norwich City football teams next season and can’t wait to join all the staff, players and fans on their different journeys whether it’s the Women’s Team in the FA Women’s National League South Division or the Men’s Team and their return to the Premier League. It’s going to be a really exciting year for the Canaries and we’re excited to be fuelling training and hydrating all the squads on match day.”

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