August 19 – Ligue 1’s AS Monaco has unveiled a two-season partnership with fantasy football platform Sorare, which will allow the club to enter the world of NFT(Non-FungibleTokens) for the first time.
Sorare has already developed partnerships with Bayern Munich,Juventus, andLiverpool. Sorare has cards from more than 155 football clubs and more than 450,000 registered users on the platform, of which 100,000 are active every month.
The deal with Monaco will allow fans, collectors and fantasy football players to trade and play freely with digital cards of Monaco players. Each of these cards will be verified by blockchain technology, allowing it to be certified and thus making it non-fungible.
Oleg Petrov, vice-president and CEO of AS Monaco:” It is an original and innovative way of connecting AS Monaco fans with the club and the players on an increasingly renowned platform, which fits perfectly with our digital development. This arrival in the NFT world will also give the club exposure to a fast-growing Sorare has cards from more than 155 football clubs and has more than 450,000 registered users on the platform, of which 100,000 are active every month.
Sorare was founded in 2018, focussing on blockchain digital collectibles and its global fantasy football. The platform has had a card sales volume of over $80 million since January 2021 across 150 countries.
Nicolas Julia, CEO and co-founder of Sorare, said:“NFTs are the future o fglobal sports fandom because they allow fans to come together and to feel ownership of the sports they love.This partnership isn’t just a sign of Sorare’s growing leadership in the NFT sports space, it is a major signal of intent by the sporting world that it sees Sorare’s unique ability to connect fans with sports through NFTs a crucial part of their plans for the future.
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