US streamer Roku supports Brazilian push with São Paulo FC deal

August 19 – US streaming giant Rokuhas taken a one-year sponsorship with Brazil’s São Paulo Futebol Clube, its first step into football club sports marketing in the country. 

Roku launched in Brazil in 2020 as an affordable service with easy-to-use streaming devices, carrying more than 100,000 movies and TV episodes from channels like Netflix and Globoplay.

Roku’s logo is on each shoulder of the club shirt, as well as on training kit, interview backdrops, and signage in the training centres, among other assets. No value was given for the sponsorship.

“São Paulo Futebol Clube’s sponsorship reinforces the desire to be even closer to the Brazilian community, encouraging one of its greatest passions. We want to bring streaming to all football fans and we want to be present in their football marathons, movies and series”, says Luis Bianchi, Marketing Director for Roku in Latin America.

Roku is a pioneer in streaming and has grown its business rapidly via Roku TV models and Roku streaming players that provide aggregated content from rights holders and other media organisations to subscribers. In 2020 it generated revenue of $1.78 billion and has a market capitalisation of more than $47 billion.

“It is with great satisfaction that we welcome Roku to our team of sponsors. It is a large North American technology company, which proves the power of São Paulo to deliver with great results to partners. This new sponsorship reinforces how we are always attentive to global changes and their trends, with a vision focused on innovation and opportunities to expand our brand together with those of our partners,” said Eduardo Toni, Marketing Director of São Paulo Futebol Clube.

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