August 27 – Dubai-based esports organisation Galaxy Racer (GXR) and Spain’s LaLiga have signed a three-year content partnership to produce an exclusive original series, focusing on global esports, gaming and lifestyles.
The series will see footballers from LaLiga and Galaxy Racer’s influencers from the MENA and SEA region, come together to showcase LaLiga’s football and Spanish culture targeted towards the younger generation.
“Currently in pre-production, the series will focus on combining global esports, gaming and lifestyle content for football and esports fans alike. The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before,” said a press release.
They will travel across the country’s picturesque Mediterranean landscape visiting all the major football clubs in Spain, including cities such as Barcelona, Madrid, Sevilla, and Valencia. The first season is set to have 10 episodes, with each episode focusing on one major city, celebrating the clubs that make up the rich culture at the heart of LaLiga.
Galaxy Racer was launched in 2019 and has already become one of a major esports player, with more than 250 million followers across its social media channels.
“We are honoured to be partnering with a world-renowned brand like LaLiga for this exclusive brand-new original series, and we are committed to establishing a long-term partnership that shares our vision in fostering unique experiences for our fans globally,” said Galaxy Racer CEO, Paul Roy.
The content proposition very much follows LaLiga’s strategic focus on increasing its digital opportunities and footprint globally.
“We are excited for this three-year collaboration. We expect to see a lot of positive feedback to this unique activation opening opportunities for us as we are entering a new digital era to connect with the younger generations.” said Maite Ventura, Managing Director, MENA region for LaLiga.
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