September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.
Betclic, who take over the sponsorship from PMU, will support all French national teams and as well as becoming an official partner of both the Coupe de France and grassroots French football.
Betclic has expanded its marketing presence in French football this season having just agreed with the LFP to sponsor the top-flight Ligue 1 and second division Ligue 2 from 2020/21 to 2022/23.
Noël Le Graët, President of the FFF. “This new collaboration with a dynamic French company, a historical leader in its market, makes all the more sense since Betclic is invested and renowned in football.
“In this difficult period, this new partnership marks the attractiveness of the FFF and its activities with its French teams, the Coupe de France, the flagship competition of French football which brings together more than 7,000 professional and amateur clubs at each edition, and its two million practicing licensees, educators, referees and managers who share this common passion for football throughout France.”
Betclic emphasised that it was already a major supporter of football in France.
Nicolas Béraud, Founder and CEO of Betclic, said: “We support its (football’s) development notably through our partnerships with numerous clubs and the Professional Football League. Betclic will therefore be closer to French fans for the next international, national and local events in order to experience football like nowhere else and to exalt their passion for sport. This collaboration confirms Betclic’s commitment and support to the development of French sport.”
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