September 2 – UEFA have added online bank Swissquote as a sponsor for the Europa League and the newly-launched UEFA Europa Conference League.
The three season (2021 to 2024) deal is the fifth sponsorship announcement for the 2021-24 UEFA Europa League and UEFA Europa Conference League commercial cycle, with Heineken 0.0 and Hankook Tire signing renewal agreements, and Engelbert Strauss and Just-Eat Takeaway joining as new partners.
Swissquote are the first Swiss company to enter into partnership with Switzerland headquartered UEFA for its club competitions.
Guy-Laurent Epstein (pictured right) UEFA Marketing Director, said: “The introduction of the UEFA Europa Conference League represents opportunity and inclusivity. Together with the UEFA Europa League, it provides an enhanced Pan-European marketing platform for brands such as Swissquote who is looking to further expand its horizons.”
Swissquote will have a package of advertising board exposure, stadium hospitality, exclusive on-site experiences at all 282 matches each season across both competitions as well as branded content visibility across digital and social media platforms. No value was given for the deal.
Marc Bürki (pictured left) CEO of Swissquote, added: “We are very excited about this partnership, and are convinced that the strengthening of our brand in Europe will fuel our growth… We are an innovative challenger bank which is working hard to become the preferred bank for ambitious traders and investors.”
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