LaLiga keeps up push into crypto-based fan engagement with deal

September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist has carved out a market leading niche as a provider of blockchain-driven Fan Tokens that provide new ways for fans to engage with sports brands.

In Spain, have already launched Fan Tokens with Barcelona and this season with Valencia where their logo is also on the front of the club’s short for the season. There are also deals with Atlético de Madrid and Levante. is set to open a Spanish office.

The deal with LaLiga is’s first with a major European league, following on from a deal announced earlier this summer with Argentina’s top flight league. becomes the Global Fan Engagement Partner of LaLiga and will see them “work together to create new opportunities for the league’s more than 800 million global fans to engage actively with the brand through the platform’s cutting-edge blockchain technology solutions,” said LaLiga.

This will include access unique rewards such as official products, signed jerseys, free tickets and once-in-a-lifetime opportunities.

Oscar Mayo, Executive Director of LaLiga, said: “At LaLiga we are pleased to partner with, one of the global leaders in fan engagement solutions for the sports industry. Thanks to this agreement, all our fans around the world will be able to connect more actively with their favorite players and teams. For us it’s a way of getting closer to them and offering them new experiences.” has launched Fan Tokens for more than 40 leading sport organisations across 20 different countries and seven different sports. The company says its app is home to a growing global community of nearly 1.3 million sports fans.

Alexandre Dreyfus, Founder and CEO of, said: “The LaLiga partnership will allow us to take another step forward in our mission to bring about a new era of global fan engagement, where fans are no longer spectators, but empowered, active participants.”

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