PSG build on wellness with ‘Smart Good Things’ sponsorship

September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity. 

Need a fusion drink? PSG has you covered. Wellness drinks, ranging from iced teas to elixirs, from Smart Good Things will soon be available in the club shop. In a statement, the club wrote that it “will invest €250,000 and donate 25% of the net turnover generated by the sale of ‘Paris Saint-Germain by Smart Good Things’ drinks to support initiatives carried out by the Paris Saint-Germain Endowment Fund for children.”

The overall value for the deal was not released.

“Innovation, health and well-being are part of our DNA,” said PSG chief partnership officer Marc Armstrong in a statement.

“We look forward to working together on sustainable products that can fulfil people’s will to consume in a different way, in line with strong societal and ecological values. The partnership with Smart Good Things will also enable us to develop initiatives carried out by our Endowment Fund to support children.”

Smart Good Things also has partnerships with RC Lens and AS Saint-Etienne as well as with Paris la Défense Arena and The Voice.

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