Wolves band with Warner Music to launch record label

September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.

At least that is what Wolves claim as the club seeks to unite football and music. The label will invite track submissions from local, national and international solo acts, bands and producers, with the aim of expanding internationally. Artists will also benefit from the club’s social media channels as well as airplay at Molineux Stadium.

“Wolves Records is an ambitious and progressive project that we have been working on for some time, and we are delighted to finally be able to announce it publicly,” said Wolves general manager of marketing Russell Jones.

“Working hand-in-hand with Warner Music’s ADA and lots of very talented and experienced industry professionals, Wolves Records will provide talent with life-changing opportunities.”

“As many of our supporters will be aware, one of our goals at Wolves is to grow the club in innovative and entrepreneurial ways, developing new business ideas that will eventually complement and help support the continued success of the football club.”

Wolves Records is also partnering with various A&R and production consultants, including S-X as well as Peter Rudge, who managed The Who and The Rolling Stones.

“This is not just about supporting local artists, but a genuine and authentic move by a football club with a vast audience to penetrate the music industry and develop new and emerging talent across the world,” said Wolves Record head of label Ricky Hill. “By partnering with Warner Music and ADA, we are also able to plug into some of the best distribution available and have support from their team of experts when it comes to releasing music.”

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