LaLiga Tech launches as standalone business with suite of digital sports solutions

September 29 – LaLiga Tech, the spun off technology division of LaLiga, marked its official commercial launch with the unveiling of a suite of digital solutions for the sports and entertainment business.

The Spanish league has for seven years invested in the development of a range of digital products and applications for its own business and clubs that have been developed and refined, and are now being offered to wider sports market through LaLiga Tech.

Available as managed services via the cloud, LaLiga Tech solutions are used to create new direct-to-consumer channels, enhance and protect content with real-time data and digitise key management processes. All solutions are interconnected under a single data-based ecosystem.

LaLiga Tech solutions are available under three main areas: Fan engagement (including an OTT streaming platform, audience analytics, fan-engagement campaigns); Content enhancement (real-time match data platform, audiovisual piracy or brand counterfeiting monitoring and sports betting monitoring for match-fixing); and competition management (various digital tools to analyse data and digitise key competition management processes from calendars to upload of teams and the multiple data applications).

Miguel Ángel Leal, CEO of LaLiga Tech said: “Sports and entertainment has an enormous opportunity to build on its emotional connection with fans by taking a data-led approach to understand fan behaviours and design modern, engaging and profitable experiences. Our products have been specifically created for the sector and are supported by the human resources that have turned LaLiga into a digital leader over recent years.”

LaLiga Tech kicked off its new commercial life announcing two deals.

It will become the technology partner of the international padel circuit and will develop a series of fan-facing technology platforms for World Padel Tour.

In football Millicom has signed an anti-piracy agreement that will see matches in Costa Rica’s Liga de Fútbol de Primera División (Liga FDP) monitored through the Content Protection solution, with illegal content being removed from online platforms through a combination of Content Protection’s advanced software and expert analysis team.

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