October 6 – Bundesliga International, the marketing arm Germany’s Bundesliga and Bundesliga 2, has agreed a non-fungible tokens (NFTs) deal with fantasy football game Sorare.
Last month Sorare secured a deal with Spain’s LaLiga to create NFT fantasy football cards for all its players. The deal with the Bundesliga mirrors LaLiga’s deal and will see the creation of limited-edition NFTs featuring Bundesliga players that can be purchased in order to create virtual teams.
The deal with the Bundesliga is effective immediately with Sorare becoming an official partner of the Bundesliga and Bundesliga 2 until at least the 2022-23 season and sales starting this month.
NFTs are unique digital assets that are designed to certify ownership of a virtual item, such as rare art or trading cards, on the blockchain.
The digital player cards can be played in the integrated fantasy football game as well as collected, exchanged and traded on the Sorare platform.
Sorare has 600,000 registered users from more than 170 countries, 40,000 of whom are from Germany. More than 200 clubs are available on Sorare.
“NFTs are a digital technology of the future that should not be underestimated – especially in the sport sector. I am therefore convinced that this collaboration will give rise to further products. At the same time, Sorare will benefit from the appeal of one of the most popular sport brands,” said Robert Klein, CEO of DFL subsidiary Bundesliga International.
Bundesliga International said that next year Sorare will also publish NFT-based videos from the Bundesliga and Bundesliga 2, titled ‘Moments’, which can also be collected and played in the fantasy game.
“Germany usually attracts the highest average attendance in football stadiums. It is football as it’s meant to be, where fans engage with their favourite players and club each weekend. We’re thrilled to allow Bundesliga fans in Germany and globally to come together online and to feel ownership of the sports they love,” says Nicolas Julia, CEO and co-founder of Sorare.
No value was given for the deal that will clubs will receive a royalty on sales. Sorare has paid a minimum guarantee to ensure exclusivity.
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