Euro 2024 branding launched in Berlin

October 6 – Berlin hosted the launch of the brand identity for EURO 2024 at the Olympiastadion along with the tournament tag line ‘United by Football. Vereint im Herzen Europas’.

Germany will hold Euro 2024 across ten cities in June and July of 2024. The 51-game schedule will be confirmed in early 2022.

The tournament logo represents UEFA’s 55 member associations’ flags and colours, which assemble in various combinations, reflecting the shape of the Olympiastadion roof. The Henri Delaunay Cup is at the centre of the logo, while the 24 coloured slices around the trophy represent the 24 participating teams in the finals.

The slogan ‘United by Football. Vereint im Herzen Europas’ strengthens the message of unity, togetherness and inclusion.

The 10 host cities – Berlin, Cologne, Dortmund, Düsseldorf, Frankfurt, Gelsenkirchen, Hamburg, Leipzig, Munich and Stuttgart – have selected a famous landmark to feature on their own city logos for the tournament.

UEFA EURO 2024 tournament director, Philipp Lahm, said: “EURO 2024 will be a EURO for all and we look forward to welcoming fans from across Europe and the world in Germany in the summer of 2024 to celebrate a great football party together. The logo and brand identity for the tournament convey this message perfectly.”

The brand launch was attended by UEFA president Aleksander Čeferin, the interim president of the German Football Association (DFB), Rainer Koch, as well as the Governing Mayor of Berlin, the Lord Mayors of Dortmund, Düsseldorf, Gelsenkirchen and Stuttgart. The event featured a spectacular light show which culminated in the unveiling of the Euro2024 logo.

UEFA president, Aleksander Čeferin, said: “It is great to see the logo of UEFA EURO 2024 come to life at the iconic Olympiastadion. From now on, the tournament has a brand identity which reflects the ambition we have together with the host association and host cities: a EURO which is truly for everyone! For one month, we will be united by football in the heart of Europe.”

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