December 14 – Manchester City has launched a Manchester City Football Striker instant game on the Facebook Messenger platform, the first Premier League club to embrace the gaming opportunity of the Messenger platform.
The game uses a cartoon footballer at the Etihad Stadium pitch. The game player can play as different Manchester City players with the aim of striking as many bouncing balls as possible to advance in competitions, earn coins and unlock more players.
Facebook Messenger Instant Games is available on iOS and Android devices as well as on desktop, and accessible via any Facebook Messenger app. Players click on the game controller icon within the app and select Manchester City Football Striker to get started. It takes about 30 seconds from clicking on the app to actually playing a game.
Fans can load their score on to the leader board and compete against other fans worldwide.
Nuria Tarre, chief marketing officer for City Football Group, said: “We are constantly introducing unique ways for our local and global fan base to connect with Manchester City via exclusive content across a broad spectrum of digital platforms.
“With over 27 million followers on Facebook, our social media network represents one of our most important means of reaching our fans and providing them with the content they want to enjoy. Facebook Messenger Instant Games is another way for us to connect with our fans and we look forward to seeing how this new digital offering could grow.”
Manchester City has blazed a trail as an early adopter of digital platforms and social media innovation as it drives to build a global fanbase based on the multiple opportunities of digital engagement and digital content.
To access the game, click here.
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