Romai in ruins: Umbro join Jamaica for $4m, Puma seal Senegal for $3m

December 20 – UAE-based kit supplier Romai has lost deals with Jamaica and Senegal in the space of a week after what has been described as disastrous relationships with the two national federations.

The Jamaica Football Federation (JFF) has sealed a four-year, $4 million partnership with Umbro, while Puma has returned to sponsor Senegal in a $3 million a year deal just in time for the Russia 2018 World Cup.

Umbro will supply shirts and other equipment for all Jamaica’s national teams from 2018 in a four-year deal. Romai had a deal with the JFF worth about $5.4 million and signed in 2015. Umbro is playing less but there are performance based incentives for the Jamaicans.

Umbro currently provides kit for the Peruvian and Serbian national teams, and is also the official kit manufacturer for English Premier League clubs AFC Bournemouth, Everton and West Ham United.

“This is a world-renowned name and the JFF is delighted to be partnering with Umbro,” said Michael Ricketts, president of the JFF.

“We are pleased to have added the Jamaican national team to our roster of clubs around the world. The team has a unique culture that fits perfectly with Umbro’s values and combined with our unparalleled kit design and footballing insight, should make a fantastic partnership,” said Antony Little, managing director of Umbro.

Puma return to Senegal

The Senegalese Football Federation (FSF) have similarly dropped Romai, ahead of the 2018 World Cup, opting for a four-year deal with Puma.

The FSF were previously with Puma until 2016 when they signed with Romai in a last minute hook-up.

The qualification for Russia 2018 has made the Senegalese a more attractive proposition and become Puma’s third World Cup team alongside Switzerland and Uruguay.

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