74 days to go to the AFC Asian Cup, UAE 2019

Act global think local, FIFA rethinks World Cup marketing packages

FIFA--006

By Andrew Warshaw
October 30 – For the first time ever, FIFA plans to offer companies the opportunity to purchase regional sponsorship packages for the World Cup, starting with Russia in 2018 and Qatar four years later. Speaking at a post-LOC 2018 board meeting in Kazan, FIFA’s Marketing Director Thierry Weil confirmed the new commercial structure, highlighting the opportunities and value on offer.

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Blatter opens up to Oxford Union debating society on ‘fantasy’ and ‘fact’

Sepp Blatter 6

By Andrew Warshaw
October 26 – Sepp Blatter, in an address to the Oxford Union, has launched a staunch defence of his long and at times controversial FIFA presidency, insisting he was no “ruthless parasite sucking the lifeblood out of football.” On the eve of attending the English Football Association’s gala dinner celebrating its 150th anniversary, Blatter gave an impassioned address to the famed university debating society.

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Gulati wants tougher bid rules, and then the US may go for 2026

Sunil Gulati 4

By Andrew Warshaw
Ocotber 9 – The United States will only seriously consider going for the 2026 World Cup if the bidding process is changed and FIFA’s rules are tightened up, US Soccer federation president Sunil Gulati declared today. Gulati, one of the newest members of FIFA’s executive committee, said his country was still bruised over their crushing 14-8 defeat by Qatar for the 2022 tournament and would not be prepared to go through the expense and stress of bidding again unless there was more clarity.

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Pieth blows out, Israelis and Palestineans blow in

Mark Pieth

By Andrew Warshaw
October 7 – With all the focus on the Qatar 2022 World Cup, a number of other ongoing issues went relatively unreported following FIFA’s executive committee in Zurich last week, not least the announcement that Mark Pieth (pictured), the Swiss governance expert appointed two years ago to make recommendations for change, would be terminating his association with FIFA at the end of this year, by mutual agreement.

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