Three stripes and you’re out? Nike wearers win more, say stats

Nike vs Adidas

February 17 – Adidas’ recent signing of the world’s second best player Lionel Messi (according to recent awards events) to a lifetime deal may be a reflection of their overall brand positioning when it comes to winning. An analysis of Europe’s big club competition winners over the past 10 seasons finds that 51.4% of teams wore Nike kit, while Adidas were in second place with 28.5% of teams wearing their kit.

Read more …