March 28 – In a week of international fixtures that has seen growth in the number of tweets made by Premier League clubs down by more than 50% on the previous week, growth in followers has increased by 11.5%.
Category: Football Marketing
March 24 – Spain’s top division will carry on changing kick off times to suit the Asian market in a bid to increase its market share and boost brand awareness, says La Liga president Javier Tebas (pictured).
By Samindra Kunti
March 24 – The Italian agency MP & Silva is tendering the TV rights of the Belgian Pro League for the next three seasons. Fast developing broadcaster Eleven Sports is keen on acquiring the rights, a deal which would shake up the market for the league’s rights.
By Paul Nicholson
March 24 – It will be a symbolic statement of intent as much as a business deal of expedience once Olympique Marseille drops its kit sponsorship deal with Adidas, likely in favour of arch-rival Puma.
March 24 – The World Football Forum 2017 held their official launch in Changsha, China yesterday. Their timing could not have been better as later in the day at the Changsha stadium, the Chinese national team stunned Asia with a 1-0 win over South Korea in World Cup qualifying – the first time the Chinese have beaten the South Koreans in more than 40 years.
March 23 – As Bundesliga CEO Christian Seifert was talking about his international growth strategy for the Germany’s top tier league, two of his member clubs – Bayern Munich and Wolfsberg – were opening offices in China.
March 23 – FC Barcelona have officially unveiled their Barça Innovation Hub (BIH) with the aim of positioning the club as the leader in sports knowledge, innovation and technology.
March 22- Bundesliga CEO Christian Seifert may have expressed concerns about the dominance of Bayern Munich in the German league, but that debate has not held back his bullish expectations and strategy for growth of the league, especially internationally.
March 22 – Champions League final tickets are on sale and will set buyers back £390 for a Category 1 seat at the Cardiff venue on June 3. Bayern Munich fans who protested at the price of Arsenal away tickets, will be apoplectic at the cost if their team reaches the final.
March 22 – The Players’ Tribune, a US-based website set up for sportsmen and women to tell their personal stories and express their views, wants to pull in English Premier League players and other footballers across Europe.
March 21 – Italy’s Internazionale have signed car manufacturer SWM Motors as an official partner with the company’s SWM X7 becoming the Official Car of F.C. Internazionale for the Greater China area.
March 21- Liverpool became the fourth Premier League club to break through the 7 million Twitter follower barrier this week. They put on 27,100 new followers for the week.
March 17 – Manchester City have become the first Premier League club to sign a sleeve sponsorship for next season when the league relaxes its branding exposure rules.
By Paul Nicholson
March 17 – It has been a busy week in the sports broadcast market with UK Culture Secretary Karen Bradley referred 21st Century Fox’s £11.7 billion bid for full control of Sky to communications regulator Ofcom and the Competition and Markets Authority – Sky are the Premier League’s dominant TV partner. In France, Qatari owners have pumped in another €600 million into beIN Sports to cope with losses believed to at more than 1 billion.
By Paul Nicholson
March 16 – With Issa Hayatou no longer president of the Confederation of African Football and the future of CAF general secretary Hicham El Amrani uncertain under the incoming presidency, there is also a question over whether the Egyptian Competition Authority (ECA) and Presentation Sports will continue with their complaint against CAF over the award of a 12-year marketing rights package to Lagardère Sports for $1 billion.