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Football Marketing

Spurs partner with VivoPower in drive to become carbon neutral

February 25 – It isn’t quite the coffee-ground eco shirt of Forest Green Rovers, but Premier League Tottenham Hotspur have announced a new partnership with a London battery technology company as part of the club’s plans to become carbon neutral.

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Football Marketing

Forest Green Rovers owner tells football world to wake up and smell the coffee

February 24 – Forest Green Rovers, the English fourth-tier club that is powered by renewable energy, serves vegan food to players, staff and fans and prides itself on being the “greenest” club in the world,  have launched a new team shirt partly made of coffee waste.

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Football Marketing

TikTok builds football portfolio with Portland Timbers and Thorns

February 25 – Short-form video-sharing app TikTok has agreed a multi-year partnership with MLS team Portland Timbers and the club’s NWSL side Portland Thorns FC.

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Football Marketing

Messi, Pogba, van de Sanden and Sancho fizz for Pepsi activation

February 24 – Pepsi MAX is using its Champions League sponsorship to activate its new football ad campaign ‘Music Keeps Us Fizzing’.

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Football Marketing

Real Madrid close in on securing €150m Qiddiya sponsorship

February 23 – Real Madrid have reportedly held “advanced talks’” with Saudi Arabia’s state-owned Qiddiya over a potential lucrative ten-year €150 million sponsorship deal. 

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Broadcast

K League launches dual-language OTT channel with eye on global markets

February 23 – Korea’s K League is launching a dedicated OTT platform for its top two leagues ahead of the start of the 2021 season that kicks off February 27.

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Euro 2020

UEFA lands Qatar Airways as airline sponsor of Euro 2020

February 22 – UEFA has announced that Qatar Airways as the official airline of this summer’s Euro 2020 tournament.

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Football Marketing

AS Monaco accelerates digital footprint with Line launch in Japan

February 18 – Ligue 1’s AS Monaco will become the first French club to launch on Japan’s Line social media platform when the club face Paris Saint-Germain this Sunday.

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Broadcast

Beko sticks with Barca sponsorship but drops sleeve position

February 17 – Barcelona and Beko have extended their partnership by a year, but the parties have dropped the sleeve sponsorship rights in a re-worked sponsorship agreement. 

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Football Marketing

New Balance open up in Serie A taking AS Roma kit deal off Nike

February 16 – New Balance are to take over as AS Roma’s kit supplier from the start of the 2021/22 season, the first Serie A club to join the US leisurewear company’s team roster.

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Broadcast

Mediapro returns to Concacaf fold with international sales deal

February 15 – The Mediapro Group have picked up the international rights to Concacaf’s  club and national team competitions outside of the North America, Central America and the Caribbean region.

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Broadcast

beIN Sports steps up as LFP’s Ligue2 broadcast lifeline to end of season

February 12 – French professional football has been thrown a lifeline by broadcaster beIN SPORTS France who have done a deal with Canal+ for the domestic rights to Ligue 2 in France until the end of the season. 

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Football Marketing

Spurs’s Levy reshuffles his executive pack bringing in ex-NFL commercial guru

February 12 – Tottenham Hotspur have appointed a former NFL executive as the club’s first chief commercial officer with the specific task of securing a naming rights deal for their state-of-the-art but currently under-used stadium.

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Football Marketing

Sport Forza goes exclusive with Sportradar’s ad:s service to boost revenue

February 12 –  Sportradar has agreed a deal with Forza Football’s live scores app to exclusively manage its ad inventory via its ad:s ad server technology.

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Broadcast

LaLigaTV breaks new ground in UK with Amazon Prime channel deal

February 12 – LaLiga has added its 24/7 English-language tv channel to the Amazon platform as one of the Prime Video Channels in the UK only.

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