By Paul Nicholson
February 22 – Goalscoring legend Roy Race, the iconic Melchester Rovers striker who has created more ‘wonder moments’ than Cristiano Ronaldo and Lionel Messi combined and has never been convicted of tax evasion, has a new boot deal.
February 22 – Paris St Germain have signed Accor’s new loyalty programme – ALL – as the club’s principal partner in a deal that will see the leisure group’s brand replace Emirates on the front of the PSG shirt from the start of next season.
February 21 – Spanish clubs are pushing deeper into China via an expanded social media presence with the help if LaLiiga.
February 21 – Hotel group Marriott International has rebranded its Rewards programme and relaunched it with the help of a Manchester United partnership to its 120 million members.
February 19 – The English Football League (EFL) has extended its partnership with Thai Airways of the EFL’s five finals, the first of which – the Carabao Cup – will be played between Chelsea and Manchester City next weekend at Wembley.
February 18 – More than half of the English Premier League clubs have signed up to the first SPONSORSHIP ROI EXPOSED conference dedicated to understanding how to report the value of partnerships and sponsorship.
February 18 – They might not be needed too often in Manchester, but Man Utd are never ones to be left in the shade when it comes to sponsorship and have agreed a multi-year partnership with Hawaii-based sunglasses and eyewear brand Maui Jim.
February 15 – Concacaf has taken a deeper step in live streaming with the announcement that 2019 Champions League matches will be broadcast in English on Yahoo Sports platforms, a part of the confederation’s multi-platform media-rights deal with Verizon.
February 14 – Already in the wars over financial fair play, Paris Saint-Germain have been left embarrassed again after part of their Champions League last-16 game against Manchester United was accidentally illegally streamed live to a global audience on social media platform Facebook
February 14 – The European Lotteries Association (EL) has scheduled a meeting of its working group at the Betting on Football Conference at Stamford Bridge, London, March 19-22.
February 13 – UEFA has expanded its digital presence in China setting up a new Champions League platform on WeChat – the Chinese multi-purpose messaging and social media app.
February 12 – Nice work if you can get it. Jose Mourinho may be out of a management job at club level but he is rarely out of the limelight. The former Real Madrid and Manchester United boss has landed a plum mega-million role with English-language Russian broadcaster RT.
February 12 – European Champions League football will be broadcast via football website Goal’s Twitter account in six markets in Asia with a mix of live matches and highlights packages.
February 11 – LaLiga has won a battle against pirate TV operators stealing live broadcast of matches in brazil with the closure of three IPTV platforms who were getting more than 1.5 million visits a month and had over 8,000 illegal subscribers.
February 8 – UEFA president Aleksander Ceferin confirmed that the governing body’s over-the-top streaming service should be complete in the next six months in time for the the 2019/2020 season.