September 27 – UAE-owned Manchester City have upgraded their partneriship with Expo 2020 Dubai who will now become the Club’s new Training Kit Partner ahead of the opening of the six-month long event this Friday October 1 and which runs until 31 March 2022.
September 27 – The battle against piracy saw a significant win for rights holders and owners at the end of last week when a Rwandan court in Kigali ruled against an appeal that would have seen UEFA and English Premier League continue to be broadcast without rights fee in the country.
September 27 – IMG has picked up the worldwide media rights for African 2022 World Cup qualifiers.
September 27 – Inter Milan have launched their latest international academy in South America with the Inter Academy Chile officially announced at the weekend and a start date set for early October.
September 24 – The UK government has plans to ban betting sponsors from football shirts as part of its gambling law reform.
September 24 – Premier League Southampton are the latest club to tap into the promotional money in the cryptocurrency world with learncrypto.com becoming the club’s training kit partner.
September 22 – UEFA has unveiled the branding for the 2022 UEFA Champions League final to be played at the Gazprom Arena in Saint Petersburg.
September 21 – Premier League Liverpool have added SC Johnson as the club’s official cleaning and disinfectant partner, in a partnership that will include a focus on supporting its sustainability initiative.
September 21 – Wolverhampton Wanderers have partnered with Warner Music UK’s Alternative Distribution Alliance to launch ‘Wolves Records’, the first record label by a UK football club.
September 21 – Asian online bookmaker 188Bet has signed three-year partnerships with Liverpool and Bayern Munich football clubs.
September 17 – Premier League Tottenham Hotspur have continued to build on the their South Korean links with an agreement with skySports to broadcast exclusive club content in Korea.
September 17 – Paris Saint-Germain and drinks brand Smart Good Things have partnered in a three-year deal, with part of the profit pledged to charity.
September 17 – Serie A champions Inter Milan’s owners have had a number of ‘wake up and smell the coffee’ moments financially in the last six months. Now they have a new brand of coffee to help them over those moments.
September 16 – La Liga and Burger King have struck a deal with the fast-food brand attaching its name to Spain’s top flight for three seasons.
September 16 – UEFA has renewed another sponsor partner for the Europa League, where sponsorship now comes with the addition of the Europa Conference League, giving a sponsorship spread of 64 teams from 35 of UEFA’s 55 member associations.
