November 21 – Manchester United have signed a multi-year partnership with Melitta which will see the brand become the club’s first Official Coffee Partner. No value was announced for the deal which was also announced to Wall Street in the US where the club’s shares are traded.
Category: Football Marketing
November 20 – The Daily Fantasy Sports business is to get its first conference, hosted in Malta, later this week (November 23). The European Fantasy Sports Summit (EFSS) aims to give an international platform to a DFS focused agenda.
November 20 – It didn’t take long before football capitalised on the decision by the UK government to give it a free pass in its gambling review that left the sport untouched by any new regulation. The English Football League has announced a five-year renewal of its partnership title sponsor Sky Bet.
November 19 – Digital money transfer company WorldRemit has signed a global deal with Arsenal as its Official Online Money Transfer Partner.
November 17 – The Brazilian Football Confederation (CBF) has signed a new TV rights deal with Globo worth $2.5 million per match for the Brazilian national team until 2022.
By Samindra Kunti
November 11 – Argentinian giants Boca Juniors have agreed a content partnership with Netflix. The online streaming service will make a four-part documentary series which will be released in 2018.
November 16 – In a bid to make the women’s game more sustainable and accelerate the growth of the game, UEFA is unbundling commercial rights for its women’s competitions and appoint a sales agency specifically for women’s football sponsorship.
November 14 – Football’s tentative steps to ride the wave of the eSports boom are speeding up. Yesterday Konami announced it would be launching a world league for its PES game with Spanish firm eFootball.pro. Now City Football Group club, New York City Football Club, have signed the club’s second FIFA eSports player – Joseph ‘Joey’ Calabro.
By Mark Baber
November 14 – DHL, the Germany based international express services provider, has renewed its partnership with Indian Super League (ISL), marking the company’s third year in its sponsorship of one of India’s two top professional football leagues,
By Paul Nicholson
November 13 – Japanese video game maker Konami is entering into eSports live event competition with an agreement with Spanish-based eFootball.Pro to create an international league.
By Paul Nicholson
November 10 – Amazon and Manchester City have now officially announced a ‘multi-part’ documentary series that will go behind the scenes at the club and will air exclusively on Prime Video next year across 200 territories worldwide.
By Mark Baber
November 10 – Adidas has revealed the official match ball for the 2018 FIFA World Cup Russia, paying homage to the first-ever Adidas World Cup ball.
November 10 – Dutch giants PSV Eindhoven have extended their partnership with iFOREX as an Official Sponsor of the club for the 2017/18 season.
November 9 – A sensitive row has broken out over Spain’s kit for next year’s World Cup with designers Adidas accused of scoring an own goal.
November 6 – Maltese-based daily fantasy sports (DFS) provider Oulala has expanded into Africa with its business-to-business solution licensing its platform to Safaribet Kenya.