July 2 – At last good news for French league football. Online bookmaker Betclic has agreed a three-season deal to become a marquee partner of the Ligue de Football Professional’s (LFP) Ligue 1 and Ligue 2 championships.
July 1 – With virtual gaming having become the major growth area for football as the world has been in lockdown, Manchester City, one of the early adopters of efootball, has expanded its immersion in via a new regional partnership with mobile game developer, Capstone Games.
June 30 – The European Sponsorship Association (ESA) has released results from the second edition of its ESA Sponsorship Sentiment Tracker, indicating that there is a growing confidence in the sponsorship business as coronavirus lockdown is eased across Europe.
By Paul Nicholson
June 29 – Serie A returned to beIN Sport TV schedules at the weekend following the last-minute conclusion of a deal between the broadcaster and the league over a reduction in the rights fees to be paid.
By David Owen
June 29 – Aston Villa, the famous old Birmingham-based club currently lying next to last in the Premier League table, have signed online car retailer Cazoo as their new shirt sponsor and “principal partner”.
June 25 – Promotion-chasing English Championship club Leeds United have removed a cardboard cut-out of former al Qaeda leader Osama bin Laden from the stands at its stadium.
June 25 – Electronic Arts and LaLiga have extended their partnership in a 10-year deal that will keep EA Sports’ FIFA title as the league’s official and exclusive video games partner.
June 23 – BeIN Sports went dark on the broadcast of the return of Serie A from the coronavirus shutdown this weekend as tensions mount over the league’s relationship with Saudi Arabia and the kingdom’s support of pirate channel beoutQ.
June 23 – It took just 120 seconds for the Barcelona blockchain fan tokens to sell out on the Chiliz Exchange yesterday, raising $777,000.
June 22 – The Bundesliga has become the first major European league to negotiate a new TV rights deal in the coronavirus age. While the new deal shows a reduction on the previous broadcast money achieved, it nevertheless suggests that there is still some life left in the market.
June 19 – FC Barcelona are to take their first steps into the Fan Token blockchain zone with a 48-hour flash sale of $BAR, in partnership with bitcoin platform Chiliz.
June 19 – With the row over the Saudi-based BeoutQ pirate broadcaster and the takeover of Newcastle United still hot news, an international coalition has managed to shut down another illegal streaming network
June 19 – Italian giants Inter Milan have added their 21st international academy project with the launch of the Inter Academy Turkey in local partnership with 3H Sport Okullari, part of Altun Logisitics.
June 16 – Move over Neymar Jr, Brazil’s hottest young talent Vinicius Jr has signed a big deal with a giant agency.
June 12 – The Asian Football Confederation (AFC) has issued an RFP (request for proposals) covering broadcast rights for 10 Middle Eastern territories.