SPORTS LAW AT THE CROSSROADS

IMG picks up Barca TV for renewed international push

Barca TV

By Paul Nicholson
July 15 – The Spanish TV market is hotting up as the country’s power clubs and La Liga push the Spanish brand harder in international broadcast markets. Global sports marketing agency IMG has picked up the sales and distribution rights to Barcelona’s TV channel in a three-year deal licensed to them by Spain’s telecommunications giant Telefónica.

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