September 15: Having launched their first major foray into blockchain and crypto last week with player card NFTs, in conjunction with fantasy game Sorare, LaLiga this week has followed up this week announcing a deal with Fan Token specialist Socios.com.
September 13 – EA Sports and Italy’s Serie A have announced a new exclusive partnership and licensee agreement giving the video game publisher exclusive license to 14 clubs as well as a series of competition activations.
September 13 – Everton and Hibernians have become the latest clubs to enter the cryptocurrency world with the launch of fan tokens.
September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
August 13 – Germany’s Bundesliga has agreed with its Japanese broadcast partner SKY PerfecTV! to launch a live broadcast app – Bundesliga Live App – for the start of the season on September 7.
August 6 – Leeds United have become the fourth Premier League club to join the Socios.com blockchain-based Fan Token platform.
August 4 – Premier League Everton have become the latest club to join the blockchain-based Fan Token platform on the Chiliz platform.
June 28 – The Brazilian and Portuguese national federations have become the latest governing bodies to join the crypto-based rush to fan tokens.
May 20 – LaLiga are expanding their Microsoft partnership, announcing the tech giant as LaLiga’s global Tech and Innovation Partner.
April 21 – The Asian Football Confederation (AFC) has partnered with PPV and subscription-based digital broadcast platform Fanseat in eight European territories.
February 23 – Korea’s K League is launching a dedicated OTT platform for its top two leagues ahead of the start of the 2021 season that kicks off February 27.
January 29 – Barcelona, Cristiano Ronaldo and the Premier League are the most popular football brands in China’s digital media, but a newly launched David Beckham platform shows there is still power in the old warhorse’s name.
January 22 – Digital sports consultancy Seven League has released the third annual edition of its ‘seven key trends’ report that focuses on key areas of impact it expects to see in the digital sports landscape in 2021.
December 16 – Spanish giants Barcelona today launch their official channel on live streaming behemoth Twitch, opening with commentary of the club’s LaLiga match against Real Sociedad.