AFC Bournemouth expands Vitality deal at renamed Dean Court

Vitality and Bournemouth

By Mark Baber
July 30 – Premier League newcomers AFC Bournemouth have agreed a stadium naming rights deal with health care provider Vitality, part of South Africa-based Discovery Limited. The 11,700-capacity Dean Court, the smallest ground ever in the Premier League, will be called the Vitality Stadium.

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OGC Nice are latest French club to deal in poker site Winamax

Winamax and Nice

By Samindra Kunti
July 27 – French Ligue 1 side OGC Nice have signed a sponsorship deal with online poker company Winamax. In a new one-year deal, running for the duration of the 2015/16 season, Winamax branding will appear on the front of Nice’s playing shorts. Winamax’s logo will feature for the first time during a friendly against Napoli on August 2.

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Liverpool players grounded for kit launch, but Fowler dropped from a height

Screen Shot 2015-07-16 at 11.40.40

By Paul Nicholson
July 17 – Liverpool took the opportunity of the Australian leg of the club’s pre-season tour to launch their new away kit, the first away kit with New Balance. While current players Simon Mignolet, Martin Skrtel and new signing James Milner modeled the kit in King George Square in Brisbane, club legend Robbie Fowler was launched from a light aircraft wearing the Reds’ new white jersey.

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IMG picks up Barca TV for renewed international push

Barca TV

By Paul Nicholson
July 15 – The Spanish TV market is hotting up as the country’s power clubs and La Liga push the Spanish brand harder in international broadcast markets. Global sports marketing agency IMG has picked up the sales and distribution rights to Barcelona’s TV channel in a three-year deal licensed to them by Spain’s telecommunications giant Telefónica.

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Spurs renew ticket resale deal with StubHub


July 10 – English Premier League club Tottenham Hotspur has renewed its exclusive ticket resale partnership for a further two seasons with StubHub. With the club in the early stages of building a new 61,000 capacity stadium and a deal announced to stage NFL matches, StubHub will be looking to position itself for Spurs’ new era of larger crowds and more stadium events.

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