March 19 – UEFA, which last week issued a tender splitting its beer sponsor package into 12 pieces for the EURO 2020 championships, has these week awarded an exclusive sales agency contract to IMG to be its official hospitality sales agent for England, Scotland, Wales, Northern Ireland and Republic of Ireland.
March 15 – UEFA has launched a multi-opportunity tender to be the ‘Beer Partner’ of the 2020 Euros which will be played in 12 host cities across Europe.
March 15 – Budweiser has expanded its English football sponsorships becoming an Official Partner and the Official Beer of the England Women’s Football Team, a moniker it already holds for the men’s team.
By Paul Nicholson
March 13 – The streaming of the Asian Champions League match involving Saudi Arabia’s Al Ahli Saudi away to Uzbekistan’s Pakhator was watched by close to 1 million people in Saudi Arabia on the AFC’s YouTube and Facebook Live channels.
March 13 – Nike has signed a five-year exclusive deal with UEFA Women’s Football to supply their ball to all UEFA women’s competitions and become an official partner of the Together #WePlayStrong campaign.
By Paul Nicholson
March 12 – Football fans in Saudi Arabia will be able to watch tonight’s Champions League match involving Al Ahli Saudi FC away to Uzbekistan’s Pakhator FC legally and without having to resort to beoutQ’s piracy of BeIN Sport’s broadcast.
March 8 – Lucozade Sport has signed its first sponsorship in women’s football as the official sports drinks and hydration partner of the England Women’s team ahead of the France 2019 World Cup.
March 6 – Just as England were celebrating their tournament win in the SheBelieves Cup in the US, one England’s top women’s teams was welcoming a new sponsor partner with Gatorade becoming the Official Sports Nutrition Partner of Manchester City Women.
March 6 – Sports streaming specialist mycujoo has expanded its South American footprint with the signing of its 10th Brazilian state federation that will see up to 300 matches streamed over the next two years
March 5 – Manchester United are freezing their season ticket prices for the 2019/20 season, as well as individual match day tickets.
March 5 – ESPN has replaced Fox Sports as the Major League Soccer Spanish-language rights holder in Latin America and the Caribbean as part of a four-year deal until 2022.
March 5 – US video communications provider Zoom has signed on to become Manchester City’s Official Enterprise Video Communications Partner in what is described as a multi-year deal. No figure has been put on the partnership.
March 5 – Overseas branches of football clubs are nothing new but English tier-three Sunderland have gone where few, if any, have so far sought to tread.
March 4 – Japan’s J.League is the latest big league to announce it is entering the competitive esports arena with it clubs lined up to play in tournament on Konami’s Pro Evolution Soccer (PES) game. Other leagues have generally opted for the EA Sports FIFA 19 platform.
By David Owen
March 1 – The Football Federation of the Dominican Republic (FEDOFUTBOL), to which a FIFA normalisation committee was appointed last November, has agreed a deal with the production company OZ Sports covering the country’s professional football league.