September 16 – With the Champions League group stages kicking off this week, UEFA has released a 1 billion interaction social media stat that makes shows the European club showpiece outperformed all other major events in 2019 by more than 30%.
September 16 – Premier League Leicester City have confirmed Asian gaming business Yabo Sports as an official club partner.
September 13 – Bookmaker BetCity has become AS Monaco’s official regional betting partner for Russia in a two-season deal.
September 11 – Pirate broadcaster Rojadirecta has been judged illegal in Denmark and will now be blocked by internet providers. The decision by a Danish court comes after a joint complaint by LaLiga and Danish copyright protection agency RettighedsAlliancen.
September 12 – Premier League Watford’s shirt sponsor Sportsbet.io has given over the sleeve position on the club shirt to display the Bitcoin logo (₿) as part of a new educational campaign to boost awareness and applications of cryptocurrency.
September 11 – The troubled UK TV deal for LaLiga’s live broadcast rights has now found a multi-platform solution with Premier Sports in a deal that will see live matches on Premier Sports 1 and 2, as well as LaLigaTV as a standalone channel as part of the Premier Sports package.
September 11 – Arsenal have signed German brew Ganzberg as its Official Beer Partner in Cambodia.
September 3 – Chelsea and Liverpool have followed Tottenham Hotspurs’s lead earlier this month and ended their sponsorships with Russian online betting firm 1xBet.
September 9 – Spain’s Atlético Madrid has signed up to the Socios.com blockchain-based fan engagement and rewards platform. Socios.com becomes the club’s Official Fan Token partner.
September 9 – The English FA has hit Huddersfield Town with a £50,000 fine from the Football Association (FA) after ruling it breached the FA’s kit and advertising regulations over a sash-style shirt which displayed the Paddy Power logo during a friendly game against Rochdale on July 17.
September 6 – Coca-Cola has signed up as a sponsor for the Euro 2020 championships, extending its 32-year partnership with the European governing body UEFA.
September 5 – With women-specific football sponsorship opportunities starting to make sales progress, Manchester City Women’s team have unveiled a long term partnership with Dylon Colour Catcher.
September 4 – Turkish Super Lig club Yeni Malatyaspor has signed a major sponsorship with cryptocurrency exchange platform BtcTurk that will see it on the front of club shirts as well as featuring in the club name.
September 3 – The English Women’s Super League (WSL) has secured a first overseas broadcast rights deal with Sky Mexico and Scandinavian broadcaster NENT, reportedly worth six-figures.
September 3 – Premier League Tottenham Hotspur have ended their relationship with betting partner 1xBet.