September 6 – Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange has taken a shirt sponsorship of Brazilian giants Corinthians in a deal that will also see the club’s Fan Token listed on the exchange.
September 6 – Having announced a global partnership in August, ultrafast grocery delivery Getir have rapidly upgraded their sponsorship becoming Tottenham Hotspur’s new and first-ever Official Training Wear partner.
September 6 – Inter Milan and its Inter Academy offshoot has partnered with Team Mind Sports Academy in Dubai to launch a new Inter Academy.
September 3 – Serie A champions Inter Milan have signed a multi-year €85 million partnership with blockchain specialist Zytara Labs, that will see a collaboration across both cryptocurrency and digital banking.
September 3 – Manchester City have announced a second NFT drop of digital artwork following the club’s first foray into the area in May with artist Jon Noorlander, who created a piece to mark their Premier League title win.
September 2 – UEFA have added online bank Swissquote as a sponsor for the Europa League and the newly-launched UEFA Europa Conference League.
September 2 – French gaming group Betclic Group has become an official partner of the French Football Federation (FFF). In a five-year deal reportedly worth between €5-8 million a year.
August 31 – Ajax Amsterdam and Dunkin’ have teamed up with Dunkin’ becoming the club’s bakery partner for the coming three seasons, the Dutch outfit have announced.
August 27 – South Korean tyre manufacturer Hankook has committed to a fourth consecutive multi-season sponsorship cycle with UEFA’s Europa League. and is approaching ten years of partnership with UEFA.
August 27 – Premier League Wolverhampton Wanderers have formed a new partnership with global payment firm AstroPay in a one-season deal, at the same time also renewing its deal with bookmaker Boyle Sports for another year.
August 27 – Dubai-based esports organisation Galaxy Racer (GXR) and Spain’s LaLiga have signed a three-year content partnership to produce an exclusive original series, focusing on global esports, gaming and lifestyles.
August 26 – UEFA has announced a seventh sponsor for its women’s competitions, with Heineken adding the women’s game to its long-standing UEFA men’s sponsorships.
August 26 – The AFC has added another broadcaster to its distribution roster with public service broadcaster Abu Dhabi Media in the United Arab Emirates picking up the rights to national team and club competitions for the 2021 to 2024 cycle.
August 25 – Iraq’s PRO Company has become the AFC’s new media partner in Iraq for its national team and club competitions as the confederation sells its rights territory by territory in the middle east following the end of beIN Sport’s deal for pan-Middle Eastern rights.
August 25 – In an open letter, Brazilian broadcaster Globo has committed to the future of the game, reassuring the country’s professional clubs in the Serie A and Serie B that it supports “clubs’ collective bargaining for their broadcasting rights” despite impending legal changes.