Category: Football Marketing
November 7 – Netflix might finally have understood what it means to be a football fan. Rather than another sycophantic love-in with one of the world’s big money club, the producer-come-streaming service has invested in the far grittier story of Sunderland’s disastrous fall from grace into the third tier of English football.
November 7 – Premier League Liverpool has extended its youth coaching partnership in the southwest Chinese city of Kunming with Kunming Municipal Bureau of Education.
November 7 – Barcelona have entered into a three-year regional sponsorship deal with Chinese pharmaceutical brand Yunnan Baiyao with a focus being the opening of three Barça Academys.
November 6 – Reports from Spain indicate Real Madrid are on the verge of signing a €1.1 billion sponsorship renewal with Adidas.
November 5 – Bayern Munich has taken a deeper step into the Spanish-speaking Latin American market with the launch of a Spanish language online shop.
November 1 – The much-publicised overseas La Liga game between Girona and Barcelona, which FIFA have insisted cannot go ahead in Miami in January, has taken another twist with US fans being asked to sign a petition in favour of the ground-breaking fixture.
November 1 – Qatar Airways has become the Official Global Airline Partner of South American confederation Conmebol’s club competitions with immediate effect. The deal will last 4.5 years, taking them through the Qatar 2022 World Cup.
November 1 – Liverpool have added the Lavazza Group as the club’s official coffee partner in the UK. The deal will see Lavazza become the exclusive coffee at the Anfield Stadium.
November 1 – Manchester United have renewed their partnership with Canon Medical Systems Europe as the club’s Official Medical Systems Partner. The agreement was first signed in 2013.
By Paul Nicholson
October 29 – Ink has gone to paper on the most significant commercial rights deal in international football this year with the Asian Football Confederation and DDMC Fortis signing off on an eight-year partnership with a minimum guarantee reported to be around $3.4 billion.
October 29 – The collective German football focus on cracking the Chinese market has seen Borussia Mönchengladbach, Borussia Dortmund and FC Schalke 04, from North Rhine-Westphalia sign a collaboration partnership with Jiangsu Football Association following a trade mission organised by the German regional government.
October 29 – Former England manager Glenn Hoddle is “responding well” to treatment in hospital after having suffered a heart attack on Saturday.
October 26 – UEFA has gone to market with a new set of sponsorship categories for its Women’s Football properties for the 2018-2021 cycle.
October 25 – Tottenham Hotspur have made a statement of intent with the opening of the largest club shop in Europe at their new stadium.